Brand New Jungle - Branding Conference

The Seventh Branding Conference, under the slogan “Brand New Jungle”, will be held on 02 June at the Dom mladih in Sarajevo, organized by the agency Via Media.

The market is a jungle, and this year’s Branding Conference reveals whether there are rules in this jungle, and how to become its king.

“Brand New Jungle” is the slogan that sends a clear message that due to globalization, digitalization, rapid and big changes in the world of communication, the game played by large and small brands is becoming more unpredictable and merciless, with rules that are constantly changing.

This year’s conference is inspired by the fact that branding strategies based on in-depth research, precise plans and large budgets, simply no longer guarantee success.

As of this year the Branding Conference is the official partner of Cannes Lions International Festival of Creativity, the world’s leading event in the field of creativity and communication, held every June in Cannes since 1954. Through this partnership, Branding Conference also arranged a great lecture by representative of Cannes Lions, confirming that this will be the strongest program of the Conference so far.

More information about the conference is available at www.branding.ba.