Branding Conference - Hack the Influence

The Branding Conference conference is a professional event in Bosnia and Herzegovina that brings together experts with specialized knowledge in the fields of branding, marketing, communications and media.

It is the main link between global, European and regional trends. They bring the latest marketing strategies and top-level lecturers. We organize interesting workshops and panel discussions all the while inspiring creative energy and encouraging networking. They initiate discussions on current topics that focus on strategic planning and goals of companies that actively influence the SEE market. They include the academic community, educate students, share practical knowledge and experiences and motivate them to involve themselves and become acquainted with professional and future professions.

Although in recent years ``influencers`` have become a popularized norm, history is no stranger to the numerous amounts of influences that have left a mark on the emotions, opinions, attitudes and behavior of mankind.

The slogan of this year's Branding Conference, ``Hack the Influence``, is not an attempt to master the skills of social media influencing. At this year’s conference, worldwide experts will instead discuss a more complex concept of ``influence``, one that forms brands with attitude.

Branding Conference 09 will reveal a major transformation in business thinking, based on the principles of creating common values between brands and consumers and solving the needs and challenges of society with which they connect and create new values.