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  • Winter tourist and holiday season in Sarajevo means the opening of the Sarajevo Holiday Market (SHM), a place with many attractions that draw visitors of all generations. The Seventh Annual SHM will run from December 6th, 2017 to January 13th, 2018 at skate park Hastahana and in front of BBI Center.

    The bazaar section of the market features more than 50 vendors -artisans and producers of handicrafts, shops for fans of Sarajevo sport clubs, food and drink producers....

    The POLI Gastro Corner, which is located next to the bazaar, is a place where visitors can indulge themselves in a variety of beverages provided by this year's market sponsors (Coca-Cola, Carlsberg, Tikveš Winery, Vispak), as well as the delicious food prepared by chefs that will be brought together at the GastroID Center for Hospitality and Tourism Development.

    There is also the LINO Amusement Park with its little cars, merry-go-round and roller coaster, and the Coca-Cola Santa Claus Village has the Coca-Cola Souvenir Shop, Sweet House and Santa Claus' House, where children will be greeted daily by Santa's friends, Elf and Photographer, during their visit.

    The new attraction at this year's Coca-Cola Sarajevo Holiday Market is the picturesque Pony Ranch, with the three little horses that children can ride, pet, feed....

    The Jaffa Skating Rink occupies around 400 m2. During December the cost of skating will be 2KM and during January and up until February 11 free skating sessions will be organized for Sarajevo primary and high school students. This arrangement is made possible by support from Centar Municipality and Prof. Dr. Nedžad Ajnadžić, the mayor of the municipality.

    The Argeta Junior Play House will be set up for youngsters, who can have a good time while learning useful things.

    As in previous years, the PAN Winter Pub is sure to have the best atmosphere at the Sarajevo Holiday Market. Housed beneath a large tent, this little “tavern” will be hosting After Work Parties every afternoon for the duration of the Market, and at night the Pub will serve as a venue for concerts, promotions, food tastings….

    The outdoor shows held on the BH Telecom Ultra Stage will also lend to the atmosphere, with daily performances by the DJ, Santa Sister, as well as other performers, animators, mascots….

    The many other events and attractions will help create a fuller holiday season in Sarajevo, making this year’s Coca-Cola Sarajevo Holiday Market a winter fairy tale in the heart of Sarajevo and an attraction for local residents and visitors alike.

    The Market Annex, which is located at the square in front of BBI Center, is preparing an open-air venue with cabins with items for sale.

    Sarajevo Holiday Market makes the holiday period in Sarajevo more attractive and marks the Catholic Christmas and New Year and the Orthodox Christmas and New Year by offering an assortment of local products. The Market was started with the wish of wanting to bring a full winter experience back to Olympic Sarajevo and has been patterned after Christmas markets that can be found in almost every city in Western Europe.

    The market is organized by the Sarajevo Navigator Foundation and ZUP Baščaršija and has received support from the City of Sarajevo, Centar Municipality and the Tourist Association of Sarajevo Canton.