New air connections, which we have invested millions into, have linked Sarajevo with major European centers, positioning us as an attractive and affordable year-round tourist destination offering excellent value for money.

In 2024, the Sarajevo Canton Tourist Board supported over 250 projects aimed at enhancing the tourism experience, providing visitors with additional activities that extend their stay. This winter and spring, we look forward to a variety of fun, sporting, and cultural events, holiday markets, free ice rinks, and other activities that will create unforgettable experiences for our guests.

Winning the “Best of the World 2025” award from National Geographic Travel Magazine, we must now live up to this distinction. To start the new year, Sarajevo will host free concerts featuring regional stars and fantastic entertainment, running until January 4th. Our promotional activities will focus on reinforcing Sarajevo’s image as the top choice for visitors in 2025.