It is a great honor to welcome you to Sarajevo, a city that is not just a point on the map, but an emotion you will carry with you forever.

Sarajevo is not only experienced through its landmarks—you feel it in every corner: in the aroma of morning coffee at Baščaršija, in the bustle of people on Ferhadija Street, and in the quiet of our surrounding mountain peaks. Sarajevo greets you with new energy. We are proud of our traditions, but equally proud of Sarajevo today—a modern, dynamic European hub of culture, film, sport, and creativity.

As a former athlete, I know how important team spirit is. In Sarajevo, you will feel that spirit of togetherness everywhere. We are a city that champions hospitality, where every guest becomes part of our team. Whether you are here for our world-famous festivals, the Olympic mountains offering a nature escape, or simply to experience the famed Sarajevo “ćejf,” you are in the right place.

Sarajevo offers authenticity. In a fast-changing world, we offer something rare: genuine human encounters, smiles that are sincere, and stories waiting to become part of your memories.

Explore our streets, climb to our viewpoints, taste our food, and most importantly, talk to our people. That is where Sarajevo’s true secret lies.

Thank you for choosing our city. I wish you a stay filled with joy, discoveries, and that special feeling that you have, indeed, arrived home.