This year's theme, "Brand New Circus", is inspired by the circus as a metaphor for the modern world and promises a true spectacle of ideas as well as a day filled with innovation, inspiration and knowledge exchange, all organized by the Via Media agency.

The first speaker is Ravid Kuperberg, partner at Mindscapes and one of the most sought-after global trainers for creative thinking. His presentation will focus on the revolutionary model of structured creativity, a method that does not depend on inspiration or luck, but offers a clear path to great ideas. The teams he has trained around the world have won more than 50 Cannes Lions awards, including three Grand Prix.

Then Maurizio Tozzini, Executive Creative Director at Dentsu Creative Italy, will share his tricks and tools behind today's most memorable brand messages. He has created campaigns for McDonald's, Volkswagen, American Express, Nespresso and Spotify, and has received numerous awards for his work, including recognition at festivals such as ADCI, Effie, Epica and the New York Festival.

Ali Rez, a multi-award winning creative leader with extensive international experience, will also give a presentation in Sarajevo. He has won more than 1,000 awards at prestigious festivals and has been named Creative Person of the Year four times. He will explain to participants how to maintain originality and authenticity in an environment flooded with mediocre, homogenized content.

From the digital world comes Amrita Lal, Senior Manager for Client Solutions at LinkedIn. She will talk about how to stand out in the digital space without burnout, and how to build and strengthen an online presence through strategic marketing.

The 13th Branding Conference will also feature Lazar Sakan, owner of the region's most awarded advertising agency, New Moment. He will translate his extensive experience from numerous award-winning projects into insights behind large, recognizable campaigns.

For more information and to purchase registration fees, visit: www.branding.ba.