His hits are an indelible part of today’s pop culture and, over the years, his name has become a very lucrative trademark.

In keeping with such trends, Merlin has launched a series of products bearing his name which can be purchased at his concept store, Magaza (on Veliki Ćurčiluk 20 in Baščaršija), the Duty Free Shop at the Sarajevo Airport and in Svjetlost Bookstores.

The product line includes T-shirts, bags, tote bags, watches and decorative blankets with verses from Merlin’s songs, such as: Je l' Sarajevo gdje je nekad bilo, Bosnom behar probeharao, Imam sve što poželim, Danas sam OK, Idemo dalje sve do medalje....

Dino’s verses and signature are also found on other items that make the perfect gifts or souvenirs: pillows, keychains, mobile phone masks, magnets, mugs, pens, guitar picks, agenda books, notebooks, passe-partouts, clocks, postcards….

In addition to these items, Magaza also has CDs, LPs and DVDs featuring Merlin’s songs and recordings of his spectacular concerts.