Following an impressive rise in tourist visits, we continue to invest in experiences, infrastructure, and new flight routes now connecting us with over 30 European cities. Sarajevo is becoming more accessible and open, while remaining true to its identity as a place where cultures don’t just meet, they embrace.

This summer, we’re supporting over 100 events, from the renowned Sarajevo Film Festival and Baščaršija Nights, to open-air concerts, exhibitions, fairs, culinary festivals, and activities that bring life to city squares, parks, and the surrounding mountains. Sarajevo moves to a summer rhythm, blending tradition and modernity, Eastern spirit and European energy.

We’re proud that Sarajevo has been named one of Europe’s most authentic and welcoming summer destinations by leading international media. This recognition inspires us to offer every guest more than expected, from traditional Bosnian cuisine and rich cultural heritage to unforgettable mountain escapes on our Olympic peaks.

Our aim isn’t just to attract visitors, but to give them a sense of belonging, to create a journey that delights all the senses, through flavors, scents, and heartfelt emotion.

Haris Fazlagić
President, Sarajevo Canton Tourist Board